Telus SHS Hardware catalogs

Telus is a Canadian telecommunications company that provides a range of telecommunications and entertainment services to consumers and businesses. They offer wireless and wireline voice and data services, Internet and television services, as well as healthcare and security solutions. Telus wants to shift the demand for SHS by improving Hardware presentment and addressing users' pain points.

Project link


UX Designer

Competitive audit, User flow, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs and responsive design

Project duration

May 2021 to August 2021.

November to January 2023 

The problem:

SHS hardware presentation visually and structurally does not compete with competitors like Google, Ring, Nest. We need to unify modals formats across R&L and Commerce, update to new TELUS design systems and better to display and explain our hardware.

The goal:

Design new SHS modals by providing clear navigation and structured information, product branding details, hardware specifications, and images.



Understanding the user

1. User research: summary
Users want the  tailored solution that fits their needs: professional expertise and installation, peace of mind, responsive customer service, and value for money.
2. Competitive audit
An audit of the main competitors provided direction on gaps and opportunities to address with the new modals.

Starting the design

After creating multiple modal options, it became evident that the current solution is insufficient and needs to be reconsidered.

1. User flow

To optimize the effectiveness of the solution for users, I proposed designing new SEO pages that specifically target users' pain points. As a result, this suggestion will prompt the creation of a new user flow that incorporates 18 new pages, along with an updated catalog and modules.

2. Updated Product Modal (Commerce)

After exploring new modal options and presenting them to Telus, we collectively decided to opt for a more efficient solution. I focused on updating crucial elements, such as the carousel of images, the UDS tabbed component, and the content within the tabs. We made sure that the language used in the content was clear and concise and incorporated new iconography to improve clarity for the users.

3. New SEO Product Page (R&L)

The new SEO page addresses all the users' pain points and provides a clear hierarchy for easy scanning.

Existing SEO page

Compared to the existing SEO page, the new one keeps users engaged by providing more information and images about devices and plans, as well as addressing their pain points.

3. New Products page (R&L)

The new Products page (R&L) features a card-based layout with imagery that showcases the category before delving deeper into individual product pages. This new layout highlights specific features of some products and includes an action-oriented footer with links to plans, as well as a callout to a wizard that helps guide users through the process.

4. Existing Product page

The new Products page has an updated hero banner with new copy and images, as well as an updated navigation and new layout.


Refining the design

After conducting a usability study, it was revealed that users have some difficulties understanding pricing and are confused about the "quiz" sector.

1. 18 new Seo pages

After revising the Product SEO Page, I applied the same concept to create 18 new pages for each device. Additionally, I updated the plans and made tweaks to the product pages.


Final Design

Beautifully Designed

If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.

Buy Now  |  $79

Going forward  

Impact:  Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.

Thank you!